As part of your overall mobile marketing strategy, you must define your goals. Your mobile goals should relate to the business’ success.
Download this workbook to learn which questions to ask yourself as you go through this goal-defining process:
- What are you currently doing for mobile?
- If you are conducting any of these mobile marketing initiatives today, how well are you performing?
- What are your main objectives for including mobile marketing as part of your overall marketing strategy?
- Who are the key audiences you want to target with mobile marketing?
- How are you engaging your mobile audience cross-channel?