You need to think about your customers' lifecycle from potential customer to eventual advocacy. Cultivating relationships with your customers throughout their lifecycle is key to extracting maximum value from them.
But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? After all, you’re doing more than generating awareness. You're focused on Customer Activation.
Download this worksheet to help you start defining and measuring your success.
To learn more about marketing with a measurable purpose, download our Customer Activation eBook.