As marketers, it's our job to know what our audience needs and wants. That means we should be evaluating every aspect of our marketing programs from the buyer's perspective. Our landing pages are no exception. Check out this presentation with Tim Ash, CEO of SiteTuners, to learn how to avoid big landing page mistakes and how you can improve results with the right landing page practices.
In addition, this session from the record-breaking New Rules of Marketing Virtual Event will show you:
- How to determine the most crucial information to include and what you should leave off
- How to optimize the look and format of your landing pages to attract more form fill-outs
- How to establish trust with your audience