Top 10 Findings from the Sales and Marketing Alignment Study
In late 2013, MathMarketing and Marketo studied the sales and marketing alignment practices of 500 companies, and analyzed any improvements they saw as a result.
In this webinar, MathMarketing founder and CEO Hugh Macfarlane, shares the ten most compelling and statistically valid findings from this exciting study. You will discover alignment techniques that deliver:
- 67% higher probability that marketing-generated leads will close
- 108% better lead acceptance
- 209% stronger contribution to revenue from marketing-generated leads
Watch to learn why better sales and marketing alignment can help your business, and get practical tips for moving your company forward.