Tips to Evolve Your Digital Advertising

Digital advertising is an essential component of your marketing mix. To ensure that your strategy is effective and that your digital programs are optimized, check out this on-demand session with Marketo's Mike Tomita and Divya Dutt.

You'll discover: 

• Which digital channels are right for your organization and will drive the desired business impact
• Tips for targeting and optimizing your ads so that your spend is used wisely
• How to track your programs and defend your budget