Marketing attribution is the #1 way to know what’s working and tie all of your team’s hard work to revenue. Still, making the internal business case for an investment in attribution software can be tricky. Watch our webinar, as we tackle this challenge from every angle with help from Forrester experts.
We’ll start by taking a look at current trends in marketing and why B2B marketers are implementing advanced marketing attribution at record pace. Next, we’ll share the results of a recent study based on the experiences of current Bizible customers. This study, commissioned by Adobe and conducted by Forrester Consulting, details the benefits, costs, risks and, ultimately, the ROI of Bizible by Adobe, the industry’s leading B2B marketing attribution solution.
What you'll learn:
- Why now is the time to implement closed-loop marketing attribution
- How Bizible delivers 298% ROI, based on a new study commissioned by Adobe and conducted by Forrester Consulting
- Tips on how to make the business case for more advanced attribution in your organization