Webinars

Testing Emails with A/B and Champion Challenger Tests

video

Video Thumbnail

Test for success. In this webinar, you will learn how to test your emails before sending them. We’ll guide you through process of how to create A/B tests and Champion Challenger tests. Plus, learn about options for optimizing emails after running your tests.

Key topics covered include:
• Introduction to email testing – Why test? What to test? How to define winner criteria?
• A/B testing
• Champion Challenger testing – testing whole emails, subject lines and more

Duration: 28 minutes

See Marketo Engage in Action!

Schedule a demo