Sales and marketing may never see eye-to-eye when it comes to lead quality, but they can drive more pipeline by working together on the best practices and content for sales to engage prospects and customers more effectively. New software tools, like ToutApp, are helping with this process, while making it easier to drive Sales accountability and insights into what’s working.
If you’re challenged with inconsistent outreach processes and content, or lack of visibility into how leads are managed, then watch this recording to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates.
You’ll learn how to:
- Drive better adoption of marketing messaging in sales conversations
- Enforce best practices and SLAs for lead follow-up
- Gain more visibility into sales engagement activities
- Generate more pipeline with Marketo ToutApp
- Jessica Green - Sr. Director of Sales, Marketo
- Brian Glover - Principal Product Marketing Manager, Marketo