The dysfunctional state of today's sales and marketing model costs corporations trillions of dollars. The rise of the internet and the ability to accurately track and measure customer behaviors has made it possible for organizations to dramatically increase their revenue. Phil Fernandez, Author of 'Revenue Disruption', will show you how.
You will learn:
- How to align your sales and marketing departments
- How to leverage technology to increase revenue generation
- How to accurately measure and predict the ROI of your sales and marketing funnel
- How to build your marketing department into a revenue generator, not a cost center