It's more crucial than ever that we as marketers not only know how our programs are performing, but also possess the data to prove that performance. You may have awesome click-through rates and you may get a consistently stellar number of webinar attendees, but if you don't know exactly how those programs are impacting your bottom line, you can't justify spending money on those programs in the future.
View this eye-opening metrics and analytics clinic with Marketo's VP of Marketing and Co-founder, Jon Miller, to discover:
- Tips for understanding and interpreting marketing results
- How to use the right data to set and justify budgets
- The power and influence of revenue cycle metrics
- Examples of Marketo's own program metrics and performance