Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo, as he walks through five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more!
You'll learn:
- The right testing methodology for successful a/b testing
- How to leverage statistical significance calculators to prove results
- Five of our most effective demand generation tests that you can start testing right now
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