Every business has one thing in common: the desire to achieve higher revenue and faster growth. But how do you get started? In this recorded on-demand webinar, Jon Miller, VP of Marketing at Marketo and author of the Definitive Guide to Marketing Automation, will share everything you have ever wanted to know about marketing automation, including:
- What is marketing automation and why is it so hot right now?
- How is it different from other technology platforms, including CRM and email marketing?
- What are some of the common features?
- How do you build a business case and convince internal stakeholders to act?
- What is the future of marketing automation?