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Introduction to Marketing Operations

We’re going back to the basics. Watch Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of marketing operations. We'll give tips for lead routing, scoring, marketing and sales alignment, and more of the essentials you need to develop an effective marketing operations team.

You'll learn:

  • Optimization tips for lead routing and scoring
  • Why data quality is crucial for marketing and sales alignment
  • How marketing ops can lead the charge on email governance