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How Tech Companies Leverage Personas and Segmentation

As a B2B technology marketer, chances are your buyers have complex journeys. How can you help them find you, learn more, and choose your solution? By adding value with relevant information at every touch! Watch us as we walk through 3 steps for technology marketers to:

  • Effectively segment your customers on those insights
  • Gather customer insight and create actionable personas
  • Apply personas and segmentation to enhance engagement throughout the journey