As a smart marketer, you're likely using or considering a marketing automation solution, making it easier to engage buyers at scale, driving huge results fast. But it can be confusing to sort through all your options and find a solution that's best for the long-term success of your company.
In this must-see webinar, Mike Berger, Director of Product Marketing at Marketo, will provide guidelines for effectively evaluating the best marketing automation solutions for your organization, as well as tips for avoiding the ones that are just "good enough". You'll also discover:
- Why all marketing automation solutions are not created equal
- Important factors to consider such as reporting, integration, campaign features, and more
- How the right marketing automation can help you drive real engagement through behavioral and demographic data