Graduating from Blasting to Nurturing

The days of batch and blast email marketing are in the past and your customers expect more from you. Forward-thinking marketers must focus on ways to engage consumers across channels with personal, relevant communications throughout the customer lifecycle.

Customer nurturing is about listening and responding to what a consumer does in real-time in order to build lasting relationships.

Listen in as Marketo's Vidya Chadaga discusses how customer nurturing can give you the power to:

• Build a deep understanding of your customers and their needs
• Engage consumers across channels, wherever they are in their journey
• Maximize results and revenue for your organization