If you are responsible for driving results for your B2B company via email marketing, this is the presentation for you! Jon Miller, VP of Marketing at Marketo, provides an inside look into email marketing benchmark results by industry average and Top Performers across multiple categories:
- Top Goals and Challenges
- Capabilities driving the most ROI
- Frequency of email communications
- Campaign metrics including open rates, click through rates, conversions, unsubscribes, inactive %, bounce rates and more
Find out how your email marketing results compare to Top Performers and what tactics will boost your programs’ effectiveness. Plus, see specific examples of A/B email marketing and landing page test results that you can use now to improve your marketing programs.