Digital Marketing: Combining Art and Science for Effective Customer Engagement
From social to TV, online video, paid-for ads, organic search, print, mobile and email, consumers are bombarded by thousands of messages on a daily basis - so how do marketers cut through that noise and really stand out?
For those looking to start conversations with individuals, rather than bombard the masses, this webinar will examine how artistic, emotion-based marketing and analytical, value-based marketing can be married to deliver loyalty, positive brand perception and effective, bottom-line results.
This discussion will help you understand:
- The challenge to create content that cuts through the noise and gets people’s attention
- How to use data analysis and targeting to shape innovative content delivery
- How to measure the effectiveness of artistic work, audit and plan future campaigns