Design a Winning Lead Nurturing Strategy

Today’s buyer doesn’t become a customer overnight – they require relevant marketing touches while they self-educate and establish trust with your brand. With sophisticated lead nurturing, you can engage your potential buyers and ultimately produce more sales-ready leads.  

In this webinar, Michael Berger and Phillip Chen of Marketo discuss key ideas from the new Definitive Guide to Lead Nurturing, including how to:

• Integrate the four elements of successful lead nurturing
• Create a multi-channel lead nurturing strategy
• Incorporate winning content that maps to buying journeys
• Segment your lead nurturing efforts for optimal success