Virtual events should be a part of any successful marketing mix. For exhibitors, they provide the opportunity for greater reach, more comprehensive attendee information, and better tracking. Meanwhile, attendees enjoy greater flexibility and access to on-demand resources - all at little to no cost. In fact, research shows that a growing number of virtual event attendees indicate they prefer online events over physical events. Knowing this, what can exhibitors do to ensure they're making the most of their presence at online events?
Watch this session from the record-breaking New Rules of Marketing Virtual Event and listen in as Heidi Bullock, Sr. Director of Marketing at Marketo, and Ken Krogue, President and Co-founder of InsideSales.com, share tips and best practices for successful online events, including:
- Pre-event planning - setting goals, planning content and promotion
- Engaging effectively with your audience
- Keeping resources alive after the event is over