Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. This presentation will show you what inbound marketing is and how to incorporate it into your marketing mix.
You will learn:
- How to effectively combine inbound, outbound and content marketing on a small budget
- Where inbound marketing can go wrong – and how to avoid it
- Ways to dramatically improve the results of your programs
- When inbound won’t work for your business
- Specific campaign examples of top performing inbound marketing campaigns from Marketo and Acquisio
Hear from inbound experts, Maria Pergolino, Sr. Director of Marketing at Marketo, and Alex Pelletier, Director of Marketing at Acquisio, to discover how to be the maestro of marketing by mastering inbound!