Account-Based Marketing: B2B’s Newest Strategy
Marketers everywhere are discovering the targeting powers of the newest B2B trend, Account-Based Marketing (ABM). In contrast to broadly-based lead generation, even anonymous leads from key accounts can have a personalized web experience when targeted with ABM. This latest approach aligns sales and marketing to drive account-based value to scale.
Join Lattice's Product Marketing Guru, Nipul, and Marketo’s Marketing Maven, Mike, in this on-demand webinar to learn how your organization can:
- Accelerate sales with deep insights using account-based marketing
- Launch a strategy targeting high-value accounts to scale
- Leverage data to personalize web content for anonymous visitors
- Gather best practices from a customer case study on how to increase conversions and accelerate deals with the Lattice Predictive Marketing Platform and Marketo
You'll also get the chance to see some account-based product enhancements within the Marketo tool! This is not a webinar to be missed. Watch now!
Speakers
- Nipul Chokshi - Head of Product Marketing, Lattice Engines
- Mike Telem - VP Product Marketing, Marketo