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Customers seamlessly navigate between channels and devices, expecting their experience with your brand to be personalized wherever they are, especially on mobile. Using a 360-degree view of each individual, interact with your users based on their mobile app activity, behavior, and location.
Don’t get lost in the crowd of apps. Quickly and effectively target the right people—those most likely to engage with your app and stay loyal over time—and convert them to new users.
If you’re only tracking app engagement metrics, you're missing valuable customer insights. Listen to not only how users engage with your in-app and push notifications, but how they engage with your brand across other touchpoints so you can connect all their experiences with real-time messages.
Knowing which mobile marketing strategies produce the highest ROI is essential to your success. Test and measure what matters. Use data-driven performance metrics to identify opportunities to move customers along their journey.
Despite the super-charged growth in mobile, most users stop using apps after the first 30 days. Re-engage lapsed users and ensure they come back again and again with tailored messages across mobile and other channels.