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Lead Management
Your buyers are empowered and control their own discovery process. Put yourself in their path. Attract top-of-funnel traffic through inbound and outbound programs, and convert leads with landing pages and progressive forms.
Develop and qualify potential buyers well before they’re passed to sales with relevant, uniquely personalized nurturing campaigns and robust scoring capabilities. You’ll identify and deliver more leads that close, and close faster.
When leads are ready for sales, context and speed matter. Prioritize best bets and focus sales conversations with quality and urgency ratings. With the industry’s best integrations with Salesforce.com and Microsoft Dynamics, your sales team is primed to win.
Prove and improve your marketing by tracking what matters. Powerful, easy-to-use reporting lets you attribute success to activities throughout your funnel. It’s never been easier to accurately tie your marketing to revenue.
Engage potential buyers at scale anywhere in their lifecycle with automated, personalized campaigns and deliver a cohesive and compelling story across all of your channels.