Consumer Marketing
Grow lifetime value by engaging consumers seamlessly across channels. Marketo Engage helps you acquire the right customers, watch for engagement, and deliver relevant messages to build their loyalty.
The Essential 5: Top Reports That Every Consumer Marketer Needs
Target, Attract, and Acquire Customers
Stand out and stay top-of-mind with customers in this digital world. Engage people over time by delivering meaningful experiences so their relationship with your brand continues to grow and they convert to customers when they are ready.
Engage Consumers Everywhere
Listen to your customers’ behaviors in every channel throughout their journey. With a single view of each customer, you can shift your conversations in real-time and continue seamlessly, even as people switch between channels.
Retain Consumers with Ongoing Conversations
From the first moment you interact with your audience, seamlessly personalize their experience across channels—even if you don’t know them. Attract more people, engage them longer by continuing conversations, and keep them coming back for more.
Measure What Matters
Go beyond vanity metrics when you report results. Measure conversations that actually drive acquisition, engagement, and customer lifetime value. Easily alter your course of action based on the results and your goals.
Convert Loyal Customers to Advocates
With your customers’ information all in one place, you can deliver the most compelling experience across their entire lifecycle to build trust and loyalty. Then, when the time is right, motivate them to become your biggest advocates.
"Marketo has really allowed us to drive those key business metrics that ultimately result in bottom line growth for us."
Vince Ircandia, Senior VP, Business Operations, Portland Trail Blazers
Portland Trail Blazers