Marketing Data Environment
Know the latest state of each customer relationship deeper than anyone.

Centralize marketing, sales, third-party, and account data so you always know the latest state of each customer, without needing IT.
Create hyper-targeted and dynamic audience segments that update in real-time to support both lead- and account-based strategies.
Prioritize your leads and accounts quicker based on who they are, what they’re interested in, and how they engage with you.
Save weeks of time by letting AI build ideal customer profiles and predictive target account lists for your ABM strategy.
Build custom data objects and fields to customize how you collect data, segment audiences, and personalize experiences across channels
Conveniently activate and target your audiences from a centralized place across marketing, paid media, and Adobe Exchange™ programs.
Using AI and predictive modeling
From activating your audiences from a central location
From AI-powered analysis & recommendations