Marketing Data Environment
Know the latest state of each customer relationship deeper than anyone.
Benefits
Gain quick insights and power experiences using AI and consolidated data
Enjoy a centralized data environment that you control
Centralize marketing, sales, third-party, and account data so you always know the latest state of each customer, without needing IT.
Segment highly refined lead and account audiences
Create hyper-targeted and dynamic audience segments that update in real-time to support both lead- and account-based strategies.
Enrich customer profiles with intent and behavior data
Prioritize your leads and accounts quicker based on who they are, what they’re interested in, and how they engage with you.
Reveal your target accounts for ABM in seconds using AI
Save weeks of time by letting AI build ideal customer profiles and predictive target account lists for your ABM strategy.
Personalize your data structure to fit your needs
Build custom data objects and fields to customize how you collect data, segment audiences, and personalize experiences across channels
Turn insights into action across marketing and paid media
Conveniently activate and target your audiences from a centralized place across marketing, paid media, and Adobe Exchange™ programs.
Faster Insights
Using AI and predictive modeling
Increased Campaign Efficiency
From activating your audiences from a central location
More Accurate Optimization
From AI-powered analysis & recommendations