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Marketing Analytics

Prove impact and power growth with unmatched visibility into marketing performance — now with Bizible!

Capabilities

Marketing Analytics

Focus Investment Where It Has The Most Impact

With attribution that measures every touchpoint in the buyer journey, accurately identify which channels and campaigns deliver the most revenue and highest ROI. Now you can confidently put your resources where they will have the most impact.

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Unify Your Marketing Data

Get your data out of silos and spreadsheets. Automatically connect and unify your data, so you can spend more time acting on insights and less time on tedious reporting tasks.

Map And Measure Your Customer Journey

Deeply understand your customer journey and what message resonates at every stage. From predictive account scoring to deep insights into how buyers progress through the funnel, consistently deliver tailored, timely, and effective marketing.

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Reporting Flexibility To Meet Your Needs

Take advantage of a range of attribution models. With single-touch models, out-of-the-box multi-touch models, and AI-powered custom models, match your attribution model to your unique needs.

Attribution For Every Marketer

With a comprehensive suite of attribution solutions, every marketer can prove impact and power growth. From shareable pre-built dashboards to flexible ad hoc reporting, get the actionable insights you need without any extra noise.

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Definitive Guide to Marketing Metrics
& Analytics

Designed for marketing professionals like you, this guide shows you how to use ROI reporting and forecasting to get buy-in from your C-level executives.

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DRIVE ENGAGEMENT EVERYWHERE

Choose the applications
that fit your marketing today… and tomorrow

Marketing Automation

Create, automate and measure campaigns across channels

Account-based Marketing

Focus on the accounts that
matter most using AI

Email

Engage customers with relevant conversations in minutes

Mobile

Communicate with customers wherever they are

Social

Integrate social to find customers
and make them advocates

Digital Ads

Target the right customers with personalized display ads

Web

Interact dynamically
with customers on your website

Marketing Analytics

Prove—and improve—your impact
on the business

Predictive Content

Give customers content they want automatically

Marketo Sales Connect

Drive more pipeline faster with Sales and Marketing coordinated engagements!

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Driving Business through experiences

Build Brand. Drive Revenue. Prove Impact. The world's leading solution for lead management and account-based marketing.

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