APPLICATIONS - MARKETING ANALYTICS
Products /
Marketing Analytics
Build credibility by showing the impact of your marketing efforts
Focus Investment Where It Has
The Most Impact
Identify which channels and campaigns deliver the most revenue and highest marketing ROI so you can put your resources where they will have the most impact.
Share Progress
With Reports
And Dashboards
Easily create visual reports and dashboards using our intuitive, drag-and-drop interface or customize one of our out-of-the-box reports…marketing analytics tools built for marketers like you.
Tie Revenue To
The Campaigns
That Create It
Show how your marketing campaigns influence sales at every stage of the customer journey. Now you can finally tie revenue directly to the campaigns that generate it, proving the impact of marketing to management and other key decision-makers in your organization.
Map And
Measure Your
Customer Journey
Understand your customer journey and measure key performance metrics across each stage. Use the customer journey to inform your overall marketing strategy and trigger the right messages at the right time, as individuals progress from stage to stage.
Take Your Marketing Analytics On The Go
Keep your finger on the pulse of your marketing campaigns, anywhere, anytime, with the Marketo Moments mobile app. See what matters most the moment you open the app.
Definitive Guide to Marketing Metrics
& Analytics
Designed for marketing professionals like you, this guide shows you how to use ROI reporting and forecasting to get buy-in from your C-level executives.
GET GUIDE NOW See More ResourcesDRIVE ENGAGEMENT EVERYWHERE
Choose the applications
that fit your marketing today… and tomorrow
Marketing Automation
Create, automate and measure campaigns across channels
Account-Based Marketing
Laser focus with
account-based marketing
Engage customers with relevant conversations in minutes
Mobile
Communicate with customers wherever they are
Social
Integrate social to find customers
and make them advocates
Digital Ads
Target the right customers with personalized display ads
Web
Interact dynamically
with customers on your website
Marketing Analytics
Prove—and improve—your impact
on the business
Predictive Content
Give customers content they want automatically
