Personalization tools allow you to customize your marketing content for your prospects, depending on their demographics and behaviors — even when those prospects are anonymous. And given customers’ rising expectations and the difficulty of marketing to those anonymous prospects, personalization tools are very appealing to marketers.
The good news? Using personalization in your marketing is easier to implement and to run than you might think.
Check out our new slide deck to learn all about the 3 W's of personalization: Who, What, and Where you can personalize your marketing.