Episode 5: The Value of Social Body Language featuring Bryan Kramer of PureMatter
Welcome to the fifth episode of the Marketing Nation Podcast, presented by Marketo and hosted by Marketo’s Digital Marketing Evangelist, DJ Waldow.
This week, Bryan Kramer joins the podcast to discuss his new podcast (From the Author's Point of View), how to build your “social body language," and why companies need to encourage an entrepreneurial culture among employees.
As President and CEO of PureMatter, Bryan works with and promotes a lot of smart content creation for brands. In fact, the story behind how Bryan and DJ met is directly tied to content marketing and social media.
Everybody uses social media differently. Some people use it to broadcast and some people use it to have conversations, and this became clear from Bryan and DJ’s #90DaystoEllen campaign. The campaign was designed to get Ellen DeGeneres to have lunch with Bryan and DJ while also raising money for Feeding America. Ellen may not have been paying attention to the tweets, podcasts, mentions, and blog posts, but it was still a great exercise in social media (and ended up winning a Content Marketing Contest of the Year from Content Marketing Institute!).
It’s clear that Bryan believes that social media is really about the people and the connections. Oftentimes, he has noticed, the people who are working at companies (as opposed to starting their own businesses) want to be able to be creative and feel ownership for what they’re doing. He provides an anecdote from back in the days when he worked for Dominoes Pizza. His experience with creating something useful for them may have been a huge hit for his customer base, but rubbed the corporation the wrong way. This interesting story may have panned out differently today given the appreciation for employees and social nature of communications that many companies now embody as a result of the advances in technology.
Bryan gives a shout out to everything and everyone that he is thankful for this year, including our host DJ Waldow. He’s also speaking at several conferences and events next year, so if you’re interested in seeing Bryan in the flesh in one of the cities that he’s traveling to, check out his full schedule.
Word association was a blast, yet again, with some brand-like and exciting responses from Bryan that you’ll have to listen in to hear!
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Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal. Bryan was recently listed globally as the 43rd most talked about marketer by senior marketers in a report study via LeadTail. Bryan was also listed as #26 by Kred as a Global Top CEO Influencer on Social Media (full list) and as one of The Top 50 Social CEOs on Twitter in the world by the Huffington Post (full list).