Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans and forcing them to rethink their approach to social media. With each change, organic reach continues to fall short. In fact, if you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans actually interact with these posts. This is bad for brands, but great for Facebook. Facebook says that these changes are in the interest of keeping users happy. At the same time, Facebook’s ad revenue continues to climb—is this a marketer’s only hope?
Download our infographic to explore the relationship between Facebook and brands.
Is it the end of the Facebook free-for-all? And if so, what can we as marketers do about it?