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Learn digital marketing concepts
Fundamentals: Learn digital marketing concepts
Today’s buyers expect brands to engage with them in a meaningful and consistent way across all of their online experiences. Learn how you can use Marketo's powerful automation to deliver results.
Read more about Marketo and ways you can use it to deliver results.
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Check what you’ve learned about marketing automation with Marketo.
When all of your marketing efforts fit into a strategy that supports the goals of your organization, you’ll be able to better prove the value of your programs and campaigns. Learn to centralized your efforts by developing your marketing goals and strategy.
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To win in today’s shifting digital marketing landscape, you need a team that can respond to the evolving challenges marketers face every day. Learn about ways to structure your marketing organization to meet the new challenges, the types of people you need on the team, and how to best position marketing to lead your organization into the engagement economy.
Check what you’ve learned about defining your marketing organizational structure.
Learn how to use the Marketo Engagement Platform to create meaningful experiences by engaging your customers throughout their entire lifecycle with the use of our engagement marketing hub, marketing applications, and partner applications.
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You can combine Marketo’s powerful programs and flexible smart campaigns in any number of ways to meet your marketing goals across a variety of channels. Learn about the four Marketo program types, when to use them, and how to measure ROI once they are up and running.
Check what you’ve learned about Marketo Programs and Campaigns.
Attract, acquire, and engage your audience by developing a content marketing strategy. Learn the key steps for success that include optimizing and measuring the impact of your content.
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Want to make sure your content marketing is engaging prospective buyers and generating leads? Creating buyer personas will help you determine what kind of content you need and how buyers will find and consume information.
Check what you’ve learned about buyer personas.