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Marketo University

Engage

Deliver personalized messages across channels

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Get ready to engage your customers as individuals in your email marketing. Learn to deliver compelling messages relevant to your audience and measure the ROI of your email campaigns. 

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Watch along to see how to create, manage, and track a scheduled email program.

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Build your email program by following these steps.

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Check what you’ve learned about building a scheduled email campaign.

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Engage with prospects and customers in a cost-effective way using personalized email newsletters.

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Watch along to see how to create a personalized newsletter email program in Marketo.

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Follow the steps to personalize an email using tokens.

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Check what you’ve learned about creating a personalized newsletter email program.

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Gating some of your best content as a content marketing strategy will help you to generate leads and learn which of your visitors is serious. Learn about gated content, how it works, and steps for success.

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Watch how to set up and track a gated content email program in Marketo.

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Create a landing page with a form by following the steps.

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Check what you’ve learned about building a gated content email program.

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With lead nurturing, you can listen to the needs of individuals and respond with relevant content throughout their unique buyer journey. Learn about nurture programs, how they work, and steps for success.

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Watch how to set up a lead nurture program in Marketo.

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Build your nurture program by following these steps.

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Check what you’ve learned about nurture programs.

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Marketo's built-in A/B testing features can help you make data-driven decisions to improve the effectiveness of your emails by testing things like subject lines, day of week and time of day, "from" address, and more. Lean about using email A/B testing in Marketo to help improve email performance.

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Watch how to create an email A/B test in Marketo.

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View steps for adding an A/B test to an email in Marketo.

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Check what you’ve learned about email A/B testing in Marketo.

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Struggling to communicate with your subscribers? Let them tell you what communications they want and how how often they want to hear from you. Learn how to create and manage a subscription center to develop an appropriate cadence and process.

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Watch how to implement processes between you and your subscribers by setting up and managing your subscription center.

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Follow these steps to create new custom fields.

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Check what you’ve learned about subscription centers.

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Additional Resources

Engage4
The Definitive Guide to Engaging Email Marketing

Download Guide
Marketo Core Concepts2
Marketo Core Concepts

View Course Description