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Marketo Specializations

Stand out by adding Specializations to your Marketo Certified Expert credential

By earning Specializations, Marketo Certified Experts demonstrate their mastery of advanced techniques that accelerate results and unlock the full potential of Marketo. 

Available Specializations

  • Account-Based Marketing Specialist: Demonstrate your ability to focus marketing efforts on key accounts by understanding ABM account scoring, how to configure ABM, assessing AMB readiness, and how to engage targeted accounts across channels. 
  • Analytics Attribution Specialist: Validate your knowledge of tracking and measuring first touch and multi-touch attribution, as well as how to use Marketo’s advanced reporting to build insightful ad-hoc reports.
  • Creative Assets Specialist:  Prove your proficiency in creating and customizing design assets using HTML and CSS, including customizing colors, buttons, styles, landing pages, emails and more, to align with your visual brand identity.
  • Email Deliverability Specialist: Prove your skills designing emails for optimal performance, configuring key technical settings to authenticate your emails, and setting up your Marketo instance to ensure people receive only the communications that they want.
  • Event and Webinars Specialist: Prove your knowledge of using events and webinars to engage your buyers by showing how to create and track events and webinars in Marketo, how to set up and execute both online and offline events, and how to manage attendance at live events using the Marketo Live Event application.
  • Nurture & Engagement Specialist: Demonstrate your practical knowledge of creating engagement programs, adding content, building streams, adding people and reporting on success.
  • Programs & Campaigns Specialist: Validate your ability to automate programs, clone them, use tokens and report on important program data such as ROI and acquisition.
  • Social Marketing Specialist:  Demonstrate your capability to plan and strategize social marketing campaigns, manage your social media presence in Marketo, use Marketo social marketing features and report on the impact of your social marketing activities.
  • Web Personalization Specialist:  Affirm your abilities to create personal, relevant experiences for visitors on your website, create audience segments based on demographic, firmographic and behavioral data, develop different types of web personalization campaigns using Marketo and report on your web personalization marketing initiatives.

Understand the assessment 

  • Approximately 25- 30 questions
  • Duration is 60 minutes
  • Minimum passing score is 75%
  • Assessments are scored based on the number of correct answers divided by the total number of questions
  • Assessments are unproctored and delivered by Kryterion online
  • Before taking the assessment, candidates must agree to the Marketo Certification Agreement

Pay for the assessment

Each Specialization assessment costs $25 USD whether you’re taking it for the first time or retaking it because you didn’t pass the first time.

Schedule an assessment

Create an account and register to take an assessment at Webassessor.