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Marketo Core Concepts

Overview

In Marketo Core Concepts, you’ll learn how to use the core features of Marketo to attract and engage customers. In this two-day hands-on course, we will teach you how to automate your marketing efforts through batch and trigger email campaigns, nurture campaigns, and marketing programs that deliver personalized messages based on defined behaviors, captured audience data, and specific activities. You’ll also gain experience in running reports to analyze your marketing efforts.

Duration

2 days

Ways to attend

Instructor-led classroom, instructor-led virtual

Best For

Marketo Core Concepts is best for marketing managers and marketing practitioners who are beginners with Marketo or who are new to digital marketing automation. Prior knowledge of Marketo is helpful, but not necessary.

Cost

$1500 USD

Learn to

Upload names to a database
Send a batch email to a targeted list
Send a responsive or triggered email
Send a triggered email for access to gated content
Create landing pages that include forms and links
Use elements from the Marketo Design Studio
Execute a basic drip nurture campaign
Execute a basic triggered nurture campaign
Analyze and report on your marketing efforts

Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice using the core concepts of Marketo. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.

Suggested follow-on courses

Building Programs and Campaigns
Building Engagement Programs
Customizing Creative Assets
Optimizing Email Deliverability
Using Attribution Models