Configuring and Managing Marketo

Overview

Configuring and Managing Marketo is designed to give participants a firm foundation in the key areas of Marketo administration that every admin needs to know. In this course, you’ll learn how to use admin tools to configure the settings of a Marketo instance. You’ll also review tips and best practices for managing and monitoring an instance on a regular basis.

Product features covered

This course covers the out-of-the-box admin features of Marketo Engage. Not all Marketo users will have access to these features in their instance.

Best for

Marketing operations personnel who manage one or more Marketo instances. Prior to attending this course, it is recommended that you attend Marketo Core Concepts I and Marketo Core Concepts II

Recommended prerequisites
  • Marketo Core Concepts I 
  • Marketo Core Concepts II
 Learn to
  • Establish security standards
  • Create roles and assign them to users
  • Configure domains and settings for emails and landing pages
  • Create channels and tags
  • Manage fields in the database
  • Add and manage LaunchPointTM services
  • Check system status and notifications
  • Use the audit trails
  • Investigate programs and campaigns
  • Ensure compliance with instance governance
  • Check data integrity
  • Automate data management

 

Format

This course includes lecture and a quiz for an interactive experience. It does not include hands-on activities.

Cost

$375

Duration

3 hours

Ways to attend
  • Instructor-led virtual
  • Self-paced  (only with a Learning Subscription)
Suggested follow-on courses
  • Marketo Attribution Models and Journey Analytics
  • Marketo Reporting and Insights
  • Optimizing Email Deliverability