Configuring and Managing Marketo

Overview

Configuring and Managing Marketo is designed to give participants a firm foundation in the key areas of Marketo administration that every admin needs to know. In this course, you’ll learn how to use admin tools to configure the settings of a Marketo instance. You’ll also review tips and best practices for managing and monitoring an instance on a regular basis.

Duration

½ day

Ways to attend

Instructor-led virtual 

Best for

Marketing operations personnel who manage one or more Marketo instances. Prior to attending this course, it is recommended that you attend Marketo Core Concepts I and Marketo Core Concepts II.

Cost

$375 USD

 

Learn to

  • Establish security standards
  • Create roles and assign them to users
  • Configure domains and settings for emails and landing pages
  • Create channels and tags
  • Manage fields in the database
  • Add and manage LaunchPointTM services
  • Check system status and notifications
  • Use the audit trails
  • Investigate programs and campaigns
  • Ensure compliance with instance governance
  • Check data integrity
  • Automate data management

 

Suggested follow-on courses

  • Marketo Reporting and Insights
  • Optimizing Email Deliverability
  • Using Attribution Models