Today’s consumer moves seamlessly—sometimes even quickly—across digital and offline channels. Jumping from email, to social media, to your website, and then back to social media, all without losing momentum, and often on multiple devices. The modern, digitally-empowered buyer is channel-agnostic. This new buyer has become the undisputed controller of their relationship with your brand. Now, more than ever, the customer is in charge.
Download this ebook to learn how to think about nurture with a cross-channel lens and then build an effective strategy.