eBooks

Why Small Businesses Should Be Tracking Video Views in a Marketing Automation Platform

Small or growing business? Don’t worry, you don’t need a ton of resources or fancy budget to have a huge impact. Combining the engagement power of video with a marketing automation platform can lead to incredible results. If you give your audience what they really want then you’ll get what you need toobetter leads and more customers. That's a win-win.

Get the guide to find out what you need to know about using video in your marketing automation platform, including:

  • Why your audience craves video
  • What "video engagement data" really means
  • How to determine if—and how much—someone is interested in you
  • How you can warm up even viewers who aren't fully interested yet
  • And much more

See Marketo Engage in Action!

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