Transformational inbound marketing goes beyond traditional inbound marketing. Unlike traditional inbound marketing, transformational inbound marketing leverages valuable content to attract and retain customers throughout their entire lifecycle, not just before they are a customer, but even after they become one. Transformational inbound marketing goes beyond traditional methods with a greater emphasis on personalization and relevance.
At its core, transformational inbound marketing focuses on the customer lifecycle, while traditional inbound marketing focuses on the initial interaction. Instead of creating content that is broad-reaching, transformational inbound seeks to listen and respond to your buyers’ needs with a more personalized experience.
Download this ebook to learn more about transformational inbound marketing, including:
- What makes transformational inbound marketing effective
- How to form your inbound marketing team
- Why content marketing is the foundation of transformational inbound marketing
- Various transformational inbound marketing strategies, including: search engine optimization, social media, web site, paid strategies, and marketing automation