A great place to start with your mobile marketing is responsive design for your website, emails, and landing pages. Responsive design is a modern approach to web, email, and landing page design that ensures your content is readable and consumable on any device, such as your desktop computer, tablet, or mobile phone.
A modern marketer should have a solid understanding of how mobile responsive design works in order to better optimize campaigns and their customers’ experience. By understanding the nuances of what makes a website, email, or landing page responsive, you can better connect your mobile customers’ experience with your day-to-day marketing activities.
Download this ebook to learn why responsive design is the best place to start with your mobile marketing strategy, including:
The definition of responsive design
- How responsive design enables websites to be viewable on any device
- The three elements of responsive web design
- Key design considerations