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The Ecosystem Perspective: Building Your Marketing Stack

As a marketer, you probably know too well that the buying process has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with prospective buyers than ever before.

To market effectively in this new world, you can’t market in a silo. You need an engagement marketing platform that captures a complete view of the customer– one that can listen and respond on multiple channels, whether you’re marketing through email, on your website, or on social.

It also needs to open doors to an entire ecosystem of solutions. You need the support and power of a partner ecosystem, which offers symbiotic benefits that complement and extend your marketing platform, arming you with innovative solutions that help you engage in new buyer channels as they emerge.

Download this ebook to learn how to effectively engage and develop relationships with your audience in a multi-channel world and immerse yourself in the new technology marketing landscape.

 

LaunchPoint is the most complete ecosystem of marketing solutions offering hundreds of trusted, relevant marketing applications that compliment or integrate with Marketo: Learn More