Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation.
At Marketo, we’ve found that tapping into social media channels can transform your lead generation efforts from blah to wow.
Download our ebook, Social Media for Lead Generation, to find out:
- How social marketing is shifting away from company-to-buyer marketing, and toward peer-to-peer influence marketing
- How social sharing amplifies your lead generation — and how to get your audience to share
- The particular quirks, advantages, and best practices for Facebook, Twitter, LinkedIn, Google+, and SlideShare
- The key social components of a successful lead generation strategy
To learn more about every aspect of lead generation, check out our 160-page Definitive Guide to Lead Generation.