Buying has fundamentally changed, and marketing is more important than ever. But there is a confusing proliferation of new channels and tactics, processes are becoming more sophisticated (and more complicated), and companies need to measure and prove impact on revenue like never before.
Fortunately, marketers now have access to marketing automation platforms that help them grow faster, generate more high quality sales-ready leads, measure and prove marketing ROI, and save time and money. But while some companies achieve amazing ROI, others achieve more modest gains, and a few fail to get value at all.
This eBook explains what makes successful companies succeed--and how new users of marketing automation can take advantage of the network of previously successful customers to achieve success faster and with less risk.
This network is where people, technology, and ideas converge to help marketers like you get the fastest speed to results; we call it The Marketing Nation.