If you can confidently identify how your lead generation campaigns truly deliver financial returns, you’ll lift your marketing team’s influence and credibility. And if you understand how your campaigns perform, you can also make the right strategic investments to improve results over time.
Before you can prove your lead generation ROI, you have to establish your metrics. Planning and developing concrete metrics to track your lead generation campaign and investment is no easy task—but it’s an essential one.
Download this ebook to discover the best practices for establishing lead generation expectations and criteria. You'll learn:
- How to establish goals and ROI estimates up front
- What, when, and how to measure your lead generation
- How to track First-Touch and Multi-Touch pipeline
- The 5 lead generation metrics that every marketer should track
Want to learn more about generating leads? Download our free, 160-page Definitive Guide to Lead Generation.