Today more than ever before, marketing is the steward for customer journeys. It's an incredible amount of power and creates pressure for marketers to be exceptional. But, in a crowded space it's harder and harder to be exceptional. Marketing in today's world means accepting the challenge to break through the noise.
In order to accept the challenge, and excel in marketing you need to embrace the shift from talking at people to engaging with people -- working to build meaningful, life-ling and personal relationships. In order to build those relationships you have to shift how you think about and how you do your marketing. You need to be innovative.
Download this ebook to learn how other marketers are accepting the challenge to innovate and how they think about, foster and deploy innovation in their organizations.