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How to Succeed with Marketing Automation: A Change Management Lesson Plan
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can’t map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
It’s like buying a Ferrari and keeping it in the garage. You need to get out, drive it around, and get the full experience! It is the same philosophy with marketing automation. You need to be proactive and implement the right processes in order to maximize the full potential of your technology solution. Fortunately, there are many techniques you can use in order to enable your teams and identify the skills needed to see significant success.
This ebook uses Marketo's own Drive methodology and gives you actionable lesson plans, homework assignments, and worksheets to help you on your path to succees during implementation and beyond.