Creating a Business Case for Marketing Automation
When discussing marketing automation’s ROI potential, nothing is more convincing than cold, hard data. The research shows that marketing automation leads to more pipeline, more productive sales reps, and higher revenues. In this ebook, we explain how you can make an irrefutable case for marketing automation at your organization, backed by the facts.
This ebook will arm you with data-backed evidence such as:
- How marketing automation saves companies time and money by reducing both manual hours and outsourcing needs
- The impact of marketing automation on revenue growth
- The investment and costs you can expect from your marketing automation implementation
- How to sell marketing automation internally, along with arguments positioned for each individual executive