Buying Marketing Automation
So you've decided to buy marketing automation. Now you need to select the right solution.
Download this ebook for a 9 step unbiased process you can follow to buy a marketing automation solution for your company. Each step will help you plan your buying process including:
- What sort of goals you should consider for your project
- How to plan your timeline
- How to identify your requirements
- Strategies on assembling the right team to manage your solution
- How to evaluate potential vendors against your scenarios
- What questions you should ask your references
- Making your decision
- Road-map creation to getting started
- How to review, optimize, and improve your solution
