Buying Marketing Automation

So you've decided to buy marketing automation. Now you need to select the right solution.

Download this ebook for a 9 step unbiased process you can follow to buy a marketing automation solution for your company. Each step will help you plan your buying process including:

• What sort of goals you should consider for your project
• How to plan your timeline
• How to identify your requirements
• Strategies on assembling the right team to manage your solution
• How to evaluate potential vendors against your scenarios
• What questions you should ask your references
• Making your decision
• Road-map creation to getting started
• How to review, optimize, and improve your solution