Marketers now know that they must become publishers. Content drives conversion, nurtures leads, and is the Yin to your social Yang. Good content will move your prospect through the funnel and position you as the thought leader in your space. The question is, how do you actually DO content marketing? And what does it take to be your own publisher?
In this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to:
- Develop and refine your own content plan
- Generate content that engages
- Get your content produced, published, and distributed
- Convert content visitors and nurture them as leads
- Analyze your content operation