When it comes to a customer choosing between you and a competitor, it’s not just about your products and pricing, especially for B2B companies. Experience matters.
Field marketing plays an important role in this decision-making process by creating opportunities for customer connection through all stages of the buyer journey. Field marketers must consider strategy constantly — which events best match each part of the journey? Which prospects and customers will be attending, and what will specifically engage them?
This eBook is inspired by the conversations that Adobe field marketers frequently engage in during their Marketo Engage events. See which field marketing myths we've debunked, gain a better understanding of how field marketing fits into the sales funnel, and get road-tested tips and tricks that will transform your strategies and drive better results.