Asking the Right Questions: How to Evaluate Marketing Automation
If you’re considering a marketing automation solution, you’re probably familiar with the benefits: incredible productivity, targeted engagement, alignment with sales, and serious insight into what’s working—and insight into what isn’t.
But as you evaluate solutions for your business, you'll need to consider the capabilities that matter most to your success. In this guide, we’ll use extensive research from David Raab Associates and VentureBeat to highlight the practices satisfied marketing automation users have in common. We’ll give you the tools to build a framework of functionality and features, and, above all, we'll equip you to ask the right questions as you evaluate.
Download Asking the Right Questions: Evaluating Marketing Automation to find out:
- What satisfied marketing automation users have in common
- How various features and capabilities affect marketing productivity, campaign effectiveness, marketing/sales alignment, and reporting
- How to amplify the value of your marketing automation